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Color gets turned on full blast with bright hues and playful tones this summer to ensure a maximum amount of fun. Primary colors are currently trending and Prime offers the perfect mix and match of shades to polish off nails with the trendiest touches and most luminous looks.        

“It’s time to embrace color and accelerate your nail style to its top-speed,” said Jessica Vartoughian, Founder & CEO of JESSICA. “Like the color wheel, Prime has all the foundations to build the most imaginable styles so go out and see what colorful creations are possible.”

All six new shades pop with color and both Blue and Green are available in matching GELerations®. Colors include: 

• Orange: A bright tangerine hue
• Yellow: A pure prime yellow
• Blue (GELeration available): A cool electric blue
• Magenta: A true purple-red magenta
• Green (GELeration available): A minty fresh green
• Purple: A rich violet shade 

All Jessica and GELeration Colors are 7-FREE (No Formaldehyde, No Formaldehyde Resin, Toluene, DSP, Camphor, Xylene or Ethyl Tosylamide), cruelty free, vegan friendly and made in the USA.